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Isabela Antunes Romano
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I’m a creative marketing leader and multidisciplinary designer with 9+ years of experience building brands, content, and campaigns that connect and perform.
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I help businesses grow through strategic storytelling, bold visuals, and clear brand systems that balance creativity and results.
I’ve led small marketing teams, directed high-impact campaigns, and founded a renowned creative agency — overseeing everything from brand identity and content strategy to photo, video, and social media production. My work blends creative intuition with business strategy to deliver designs that move people and build trust.
Collaborative by nature, I bring energy, empathy, and focus to every project. I thrive in fast-paced environments, love turning ideas into action, and design with purpose and precision.
Projects:
01/
Mock&Proper
(Brand Concept, Packaging & Campaign)
02/
Balian x Bang Energy
(Creative Direction & Video Production)
03/
Laerte Jr. & Associados
(Brand Identity & Digital Presence)
04/
Forró A Dois
(Event Coverage & Short-Form Content)
05/
Flávia Rebello
(Branding & Visual Collateral)
06/
Galpão D
(Campaign Launch Videos)
Challenge:
Build a fictional premium non-alcoholic brand that blends sophistication and wellness, capturing the idea of “Impeccably Improper.”
Vision:
Position Mock&Proper as a modern, feminine luxury — clean, confident, and health-minded.
My Role:
Led creative direction, strategy, and design — developed packaging, logo, and campaign visuals using Photoshop, Illustrator, Premiere Pro, and Firefly.
Deliverables:
Logo system · Packaging for 3 flavors · Product naming · Social media ads & carousels
Instagram Carousel #1.1
Instagram Carousel #1.2
Instagram Carousel #2.1
Instagram Carousel #2.2
Challenge:
Develop branded YouTube ads for Bang Energy that viewers would actually watch and enjoy, avoiding the usual “skippable ad” fatigue.
Vision:
Combine Balian’s humor and storytelling with Bang’s energetic identity to create entertaining, high-quality content aligned with his channel’s tone.
My Role:
Handled creative direction, filming, and editing of all ads — from concept to final cut — ensuring each video balanced authenticity, branding, and engagement.
Impact:
-
Ads published on Balian’s YouTube channel (3.64M subscribers), reaching millions of viewers organically.
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Viewers praised the work as “the only ads I don’t skip.”
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Recognized by professional editors and other creators for its production quality and originality.
What Viewers and Professionals Said
"As a professional in the audiovisual field, I’m passionate about your Bang commercials. I always open your videos already excited to see the ad — to see what you came up with this time. It’s always something different and awesome, I love it!"
"In fact, YouTubers I work or have worked with — who’ve also done ads for Bang and send them to me to edit — have often sent me your videos as a reference for their ads!"
Viewer comments praising the Bang ads — translated summary:
all highlight creativity, originality, and production quality.
Challenge:
Build a full visual identity for a corporate law firm that needed a modern, trustworthy image distinct from its competitors.
Vision:
Create a refined, timeless brand with a geometric symbol, elegant typography, and a digital presence that communicates credibility.
My Role:
Directed the creative process and designed every element — logo, stationery, brochure, and website — ensuring a cohesive look across all touchpoints.
Impact:
-
Elevated the firm’s image and market visibility.
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Identity still in active use, with the website live today.
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Strong client feedback led to new referrals and strengthened reputation.
Access Laerte's website here.
Challenge:
Capture the energy of a themed dance class and turn it into engaging content that felt current, entertaining, and true to the Forró community.
Vision:
Blend event storytelling with trend-driven short-form video — using quick cuts, on-screen text, and humor to match modern social media expectations.
My Role:
Handled concept, filming, and editing for five videos, including
meme-style clips, interviews, and class highlights. Planned the full content strategy and adapted each piece for vertical formats.
Impact:
-
Delivered a full set of short-form assets optimized for Instagram.
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Videos received strong feedback and reposts within the dance community.
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Client satisfaction led to an ongoing monthly partnership for content creation.
Challenge:
Develop a visual identity for a children’s speech therapist that felt professional yet gentle, reflecting her connection to nature and her patient-centered work.
Vision:
Create a warm, approachable brand inspired by flowers — turning speech balloons into petals to symbolize communication and growth.
My Role:
Directed the creative process and designed all materials from scratch, including logo, color palette, business cards (standard and foldable), brochure, email signature, and A4 templates.
Impact:
The client loved the result and shared positive feedback, leading to new referrals and collaborations.
Challenge:
Create a launch campaign for a new dance school that captured its energy, values, and community spirit while standing out from local competitors.
Vision:
Produce a series of five concept-driven videos exploring dance from different perspectives — teachers, students, children, and founders — most filmed inside the construction site to symbolize new beginnings.
My Role:
Led the creative direction, filming, and editing of all videos. Developed each concept, ensuring every story connected emotionally and reinforced the brand’s purpose.
Impact:
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The campaign built anticipation and visibility before the school’s opening.
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The launch event attracted strong attendance and new student enrollments.
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The client’s positive feedback led to future collaborations.
If you’ve made it here, thank you for taking the time to explore my work. This portfolio was built with intention — to give you a clear sense of how I think, create, and deliver.
If my approach aligns with what you’re looking for, I’d love to connect and explore how I can support your team or project.
→ E-mail: belaaromano@gmail.com
→ LinkedIn: IsabelaRomano