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Sold-Out Theater Campaign: Branding & Full Creative Direction

Project Type

Full Branding & Visual Campaign

Location

Lauro de Freitas, Brazil

My Role

Creative direction, branding concept and execution, photoshoot and video production, social media content, brochure design and production, printing logistics, and full project and client management.

As part of my long-standing creative partnership with Studio de Dança Eliane Brasil, I was responsible for the full visual direction of Noviça Moderna, a sold-out theatrical dance production that blended music, performance, and storytelling. From concept to delivery, I led all aspects of the campaign—branding, photography, video direction, social media content, and print materials.

A highlight of this project was the illustrated event brochure, distributed to every attendee. More than just a program, it provided a charming, dance-by-dance guide to the performance, helping friends and families track when their loved ones would appear on stage. The production was a success on every level—visually enchanting, emotionally memorable, and completely sold out.

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If you’ve made it here,  thank you  for taking the time to explore my work. Each section was created with intention — to give you a real sense of who I am, how I think, and what I can bring to your team.

If you believe we could create something amazing together, I’d love

to connect and explore how I can support your business or project.

 

→ E-mail:  belaaromano@gmail.com 

→ LinkedIn:  IsabelaRomano 

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