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Sold-Out Theater Campaign: Branding & Full Creative Direction
Project Type
Full Branding & Visual Campaign
Location
Lauro de Freitas, Brazil
My Role
Creative direction, branding concept and execution, photoshoot and video production, social media content, brochure design and production, printing logistics, and full project and client management.
As part of my long-standing creative partnership with Studio de Dança Eliane Brasil, I was responsible for the full visual direction of Noviça Moderna, a sold-out theatrical dance production that blended music, performance, and storytelling. From concept to delivery, I led all aspects of the campaign—branding, photography, video direction, social media content, and print materials.
A highlight of this project was the illustrated event brochure, distributed to every attendee. More than just a program, it provided a charming, dance-by-dance guide to the performance, helping friends and families track when their loved ones would appear on stage. The production was a success on every level—visually enchanting, emotionally memorable, and completely sold out.













